EVERY AD MADE IN CUTTABLE
“668 purchases in 48 hours at 10.5x ROAS, and the lowest customer acquisition cost in the brand’s history.”
SAME-DAY CONCEPT LAUNCHES
Rodan + Fields
A lean in-house creative team, no motion animation capability, and new concepts now live the same day.
At least 3x
faster from concept to launch
Same-day
launches for new concepts
Almost 40%
of Meta spend on Cuttable creative
THE CHALLENGE
Big testing plans, a limited creative team
Rodan + Fields runs DTC direct response campaigns on Meta, where creative diversity and speed to launch matter. With a limited in-house creative team and no motion animation capability, new ideas had to wait for resources or a shoot.
By the numbers
From concept to live in a day
At least 3x faster from concept to launch
Net new concepts and hypotheses launched the same day
Almost 40% of Meta spend on Cuttable creative in the last three months
The work
How the growth team tests at a fast clip
Iterating on proven concepts and testing new hypotheses with MVP assets.
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Shoots created imagery of bundled products that hadn’t been photographed together yet
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Recuts turns one raw UGC file into 3-4 captioned video variations
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Motion ads without in-house motion animation capability
“Working with Cuttable has been a huge unlock for us this year. It has given the growth team autonomy to test at a fast clip.”Kristin Morisseau Growth & Creative Strategy, Rodan + Fields
