What is Cuttable?
We turn your existing products and images into Meta video ads, cracking the creative-diversity code that makes the algorithm sing. Cuttable distills top-tier agency thinking into an AI platform that just works, freeing you from pricey retainers and weekend DIY battles, because we believe every brand deserves ads that perform.
Mihan
"Cuttable has allowed a one-person marketing team to go from 3 ads per month to 50".
Jack White - Co-founder & Agency Founder
"My favourite thing about Cuttable is watching brands create in 10 minutes what used to take agencies 10 days and it's often better".
Charlotte Hicks - Senior Designer
"We've taught Cuttable how to understand colour combinations, what good design looks like and how layouts should work. It's design hidden in code".
Sam Kroonenburg - Co-founder & Tech Entrepreneur
"What I love most is that we've made the hardest part of advertising, good creative, feel as simple as pressing play on Spotify".
Sam Ayre - Head of Marketing
"I wish I had access to Cuttable when I was running my last eComm brand and whilst leading performance marketing teams".
Daragh Kan - Head of Product
"The part I'm most proud of is that we've cracked the code on creative diversity, brands can test 20 different approaches - goodbye creative fatigue".
Qian Tang - Software Engineer
"Building AI that can recognise products, select images, choose brand colours and turn that into scroll-stopping ads, that's the kind of problem we thrive on".
How it works
Step 1
Cuttable Understands Your Brand
AI-brand strategy foundation + customer psychology insights = Cuttable automatically decodes what makes your brand tick and what motivates your customers.
Step 2
Smart Asset Management
AI-powered asset library + full Shopify integration = all your images organised intelligently, with your entire product catalogue ready to use.
Step 3
Instant Ad Creation
On-demand ideas and ads + images turned into video ads = transform your static photos into scroll-stopping video ads, powered by a creative team that never sleeps.
Step 4
Publish & Track Performance
Direct-to-Meta publishing + ad performance insights = One-click publishing with clear reporting on what's working.
Who we are
ADVERTISING EXPERTISE+ TECH INNOVATION
Jack spent twenty years frustrated that the best creative thinking was locked behind expensive agency doors. Sam was transforming industries through technology, wondering what to democratise next.
When we connected, the answer was obvious: put decades of advertising wisdom into AI technology anyone could use.
Because every brand deserves to be seen. Not just by anyone, by everyone. — Jack White & Sam Kroonenburg Cuttable founders
Why choose Cuttable
Agency-Quality Creative (Without the Agency)
Turn your existing photos and products into scroll-stopping video ads using proven advertising frameworks. Get the strategic thinking and creative expertise of top agencies, built into technology that just works.
Creative Diversity at Scale
Generate 20+ ad variations instantly to feed Meta's new AI advertising engine. No more creative fatigue, no more hoping one ad works. Test multiple approaches and let the data decide what wins.
Brand Intelligence That Gets You
Our AI actually understands your brand DNA - your voice, visual identity, and what makes you different. Every ad stays authentically on-brand while reaching new audiences.
Speed Without Compromise
From brief to published ads in minutes, not weeks. Skip the endless revisions, approval cycles and technical hurdles. Create, publish and optimise all in one platform.