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Ayre","Head of Marketing",[747,755,763,771,778,786,809,821,833,845,853,862,878,894,902,922],{"_key":748,"_type":9,"children":749,"markDefs":754,"style":18},"3b94c3d9176a",[750],{"_key":751,"_type":13,"marks":752,"text":753},"ae32319e3b72",[],"If you're reading this between the thick of it right now, first: we see you. Black Friday week is when performance marketers earn their entire year's respect (and stress). Budgets are cranked, dashboards are refreshed every 11 seconds and somewhere between your 5ht coffee and your 33rd Slack ping, you're wondering if your creative can keep up with your ambition. \n\nHere's the thing nobody talks about enough: your media buying can be flawless, but if the need for creative variation is climbing faster than your ROAS, you're leaving money on the table. Meta recently shared data that should make every performance marketer pause: click-through rates drop by 60% after someone sees your ad four times. \n\nSo as you scale spend this week (and into the chaos of peak season) your biggest competitive advantage isn't budget. It's not even targeting anymore. It's how fast you can feed Meta's algorithm fresh, diverse creative that doesn't fatigue. That's exactly what Cuttable was built for. And if you're in the middle of a sale event right now, the new Sales Events Brief flow is about to become your new best friend.\n",[],{"_key":756,"_type":9,"children":757,"markDefs":762,"style":18},"ca98f9dfdb59",[758],{"_key":759,"_type":13,"marks":760,"text":761},"0d82948b374f",[15],"New Feature: Designs",[],{"_key":764,"_type":9,"children":765,"markDefs":770,"style":18},"a8d233ec4dac",[766],{"_key":767,"_type":13,"marks":768,"text":769},"064085c95681",[],"One of the biggest requests we’ve had is the ability to choose your own ad designs. 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